More of our regular feature where we profile donut shops from all over the globe. Check out this post from Crosstown Doughnuts in Soho London and check out more posts here.

Nestled in the busy streets of Soho, Crosstown Doughnuts is a tiny beacon of hope for donut lovers. I’d been in Europe about two weeks and while I had consumed a lot of tasty sweet treats, I had yet to mark off donuts from the list.

The donuts here were fucking pricey, I’ll be the first to admit, but there were a lot of options to choose from.

After making a selection we turned around to take a bite but someone beat us to it with these stools…

My favorite donuts are usually the less flashy ones so I went with just a plain sugar and plain glazed pair.

In hindsight, I should have went with one of their more daring flavors as their website says they take pride in “utilizing the best ingredients whilst making everything in house – whether a jam, compote, glaze, filling or topping.” That kind of makes me regret not trying a Seven Berry doughnut (with a glaze of strawberry, blackcurrant, blueberry, raspberry, blackberry, redcurrant and elderberry) or a Coffee Custard Scroll (sourdough rolled with coffee grounds, filled with coffee custard and topped with a sweet coffee glaze and a light dusting of coffee grounds)

I guess there’s always next time.

Oh and Crosstown has one last reminder:

“Be a doughnut in a world full of cupcakes.”